Designing for Inclusion: GDI Hub Partners with Loughborough Students on Accessibility Challenge

Last week, students from Loughborough University London participated in a collaborative challenge focused on accessibility and inclusion at Queen Elizabeth Olympic Park.

The challenge was co-set by Louise Gebbett, Director of Global Engagement at GDI Hub, and Tamsin Ace, Director of East Bank, who tasked students with developing innovative, inclusive solutions that enhance access for those living, working, or visiting the Park. Building on the legacy of the 2012 Olympic and Paralympic Games and the opportunities presented by emerging technologies, the brief aimed to create a more equitable and user-friendly public realm.

Hosted in Future Space, Loughborough’s innovation hub, five multidisciplinary teams presented their final concepts following an intensive period of research, design, and iteration. The judging panel, comprising Ben Harman from GDI Hub and Gabriela Gonçalves from Our Park Life CIC, commended the teams for their thoughtful, research-led approaches and strong emphasis on user experience and sustainability.

The winning project, Olympic Compass, proposed a hybrid wayfinding solution that integrates tactile, physical signage with dynamic digital displays.

Designed to be inclusive of individuals with a range of access needs, the system delivers real-time, location-specific information while maintaining a clear and intuitive design for all users. Judges praised the team for its practical implementation strategy and clear potential for real-world application.

The Highly Commended award went to What is My Way QEOP, a digital-first navigation app that allows users to personalise their journey based on specific access requirements. Whether seeking step-free routes, quiet zones, or sensory-friendly pathways, users can receive tailored, real-time guidance through the app. The project was recognised for its rigorous research, inclusive ethos, and potential to enhance day-to-day navigation for a diverse range of park visitors.

This local engagement initiative underscores GDI Hub’s commitment to inclusive innovation and co-creation with communities. By bringing students into direct contact with local environments and accessibility challenges, the challenge highlights how design, technology, and community knowledge can converge to shape more equitable urban spaces.

“The quality of thinking, creativity and user-centred design on display was truly impressive,” said Ben from GDI Hub.

The event reaffirms the value of cross-sector collaboration between academia, local organisations, and design-led research, building a shared commitment to access and inclusion on Queen Elizabeth Olympic Park and beyond.